Advertising Message and Models of Consumer Behavior

This paper aims to identify the importance of advertising message and models that explain consumer behavior on consumer's desires, analyze factors affecting his how decisions are made. On this basis, studying understanding reality role played by becomes necessary many social economic phenomena one hand, other demarcate treatment production distribution policies. And a good choice means, because construction formulation design advertisement depend type medium will be used, you need special research renew appropriate message, competitive advantage mentioned. His desire acquire commodity, explaining him from where obtain it, actually pushing buy. Thus, focus what is related messages in order more attractive effective, some analytical contribute interpretation behavior.